Web3 KOL Manager (Chinese Speaking Regions)

Contract in Worldwide, Preferably APAC

Our Mission

At Yield Guild Games (YGG), we make gaming history. We are pioneers in blockchain gaming and a decentralized network of gaming guilds focused on blockchain games and web3 ecosystem development. YGG is on a mission to onboard millions into the open metaverse by providing high-value networks, access, and opportunities. We believe that by providing an equal opportunity support system, players around the world can achieve more - so we can all become power players in games and in life.

Responsibilities

• Main Responsibilities: KOL Management
• Outreach: Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
• KOL Campaign Management: Develop, implement, and monitor KOL campaigns that align with our brand’s objectives in the Web3 space. Ensure campaigns are innovative, engaging, and deliver measurable results.
• Content Collaboration: Work closely with KOLs to manage when and what content is posted. This includes creating detailed content calendars, briefs, and ensuring content is on-brand and optimized for our target audience.
• Relationship Building: Establish and maintain strong relationships with key influencers, thought leaders, and content creators in the Web3 community. Identify new partnership opportunities to expand our brand’s reach and influence.
• Performance Analysis: Monitor and analyze the performance of KOL campaigns using key metrics. Provide regular reports on campaign effectiveness and recommend strategies for optimization.
• Team Coordination: Collaborate with the marketing team to ensure cohesive marketing strategies. Work closely with content creators, social media managers, and product teams to ensure integrated and coherent brand messaging.
• Market Research: Stay abreast of trends in the Web3 space, influencer marketing, and competitive activities. Use insights to inform campaign strategies and content creation.

What we’re looking for

• Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
• Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
• A business development background is a plus.
• Strong interpersonal skills with the ability to build relationships and manage a diverse community.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Experience in working with media, celebrities, key partners, or influencers.
• Fluency in Mandarin & English is required to effectively coordinate with partners and stakeholders.