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Marketing Manager

Syndr

Syndr

Marketing & Communications
New Delhi, Delhi, India
Posted on Tuesday, July 11, 2023

What you’ll do as a Marketing Manager at Syndr:

  • Build cost-effecting marketing & growth strategies to acquire and retain high-quality users at scale

  • Build relationships and target sponsorships with firms, KOLs, events, podcasts, and strategic partners

  • Manage budgets and teams across all organic & inorganic channels and community

  • Work with the team to develop, execute and scale a GTM strategy for all products and services of Syndr

  • Work closely with our social media, content, product, and business development teams to align efforts with our roadmap

  • Monitor market trends & competition and manage effective communication and coordination

✅ Requirements

  • 2+ years of experience in marketing management at Consumer/Fintech companies with a focus

  • Experience planning, budgeting, and executing marketing campaigns, acquiring customers at scale, and negotiating sponsorships/deals.

  • You should be a creative and strategic operator with experience building relationships, connecting, and negotiating with people

  • Comfortable taking ownership and a healthy appetite for leading marketing OKRs - deliver results by setting goals and achieving impact at scale

  • Sound business judgment; and strong data-based decision-making capabilities

  • Passion and deep interest for DeFi as well as crypto in general

  • Fluent in English with excellent written & verbal communication skills

✅ You will stand out if you have…

  • Experience building and leading high-performing, high-creativity teams

  • Prior experience in acquiring customers online using industry best practices

  • Prior trading experience(in Traditional markets or crypto/DeFi), with knowledge of derivative products like futures, options, and perpetuals

  • Experience with other non-trading DeFi products like swaps, lending, etc.

🤝 Values & How we work?

The entire crypto space doesn't just move fast but is constantly accelerating. It’s hard building a DeFi product — it’s 24/7, 365 days a year, markets do not close, the ground beneath you can shift, assumptions can and do fail & risk of burning out is real.

  • We take our product + brand very seriously.

    • If we see even a small flaw in our product, we always ask ourselves - Why isn't this perfect?

    • All members have perpetual autonomy to fix anything broken that we notice, and we do not wait for someone else to tell us what to do.

  • Take extreme ownership of everything we do

    • If the team fails, everyone fails, so prioritize and execute.

    • We think long-term, set big goals, and communicate with clear directions and goals to achieve them. Everyone must understand not just what they're doing but also why they are doing it.

    • No Egos, lead by example, and mutual accountability.

  • Strive for clear and simple communication - this is easier said than done but communicating the "why" of an issue is equally important as the "what.”

  • All meetings have an agenda, with outcomes clearly defined as tasks and call-to-actions.

  • Prioritize all tasks by - what is more important for our users without compromising on any of the above goals.

What we Offer

  • Unique opportunity to work with a small, focused & ambitious team on very interesting projects and get the level of responsibility and ownership that would be unlikely at any other project.

  • Great company culture: informal, non-hierarchical, ambitious, highly professional yet collaborative and entrepreneurial

  • Sense of a Shared Mission

  • Work on the latest technology, equipment, and web3 stack with dedicated budgets

  • Flexible working hours

  • Annual team retreat

  • Competitive compensation

Tips for a successful application

  • Do some research: look at our website and social media channels

  • Only apply to us if you are genuinely interested or curious about this role and DeFi space; this is not for someone who is just looking for "a job"

  • If you don't have an obviously matching experience or skills, make sure you state very clearly what you can bring or how your experience is relevant (but note, we do require deep blockchain development expertise)

  • Prepare to be tested on your blockchain knowledge. We do not care as much about your credentials (university or prior employer), but we care a lot about your knowledge and ability to get things done.