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Communications Manager

dYdX

dYdX

Marketing & Communications
New York, NY, USA
Posted on Thursday, May 4, 2023

Location: New York, NY - Hybrid

At dYdX Trading, you will have an opportunity to assist a team building state-of-the-art decentralized technology that will redefine global financial markets. By joining us at this early stage, you will make fundamental decisions that will shape the course of dYdX. As a marketing associate at dYdX, you will have the ability to contribute to shaping the dYdX brand and building the protocol’s entire marketing strategy/playbook.

Learn more about working at dYdX and our benefits

About dYdX

  • We’ve built the world’s leading decentralized exchange for advanced trading of crypto assets
  • dYdX is founded by an ex-Coinbase, ex-Uber engineer, with a Princeton CS background. Our team has previous experience at Google, Bloomberg, Amazon, Facebook, Lyft, NerdWallet and other top companies
  • We're a world-class team with top backers and advisors, including Andreessen Horowitz, Polychain Capital, Paradigm, DeFiance Capital, Brian Armstrong, Fred Ehrsam, Naval Ravikant, Elad Gil and more

RESPONSIBILITIES:

  • Assist the Marketing Lead on dYdX Trading’s Marketing day-to-day workflows, including but not limited to managing the growth of dYdX’s brand and socials by managing dYdX’s Twitter account (@dydx) and managing the pipeline of educational content produced by dYdX’s SEO agency
  • Communicate with dYdX’s PR agency, journalists/tradfi media, as well as podcast hosts to land coverage opportunities for senior leadership at dYdX
  • Lead construction of high level overviews and reports for senior leadership explaining the growth of the dYdX brand using dYdX’s analytics suite
  • Work cross functionally with Engineering, Legal, and Research teams to help write and ship content related to the next version of the protocol: dYdX Chain
  • Travel to at least two conferences a year to expand dYdX’s partnerships with media outlets/influencers in various target markets as well as other growth marketing partners

REQUIREMENTS:

  • Minimum 4-7 years of experience working in a Marketing or Social Media function
  • Experience managing and growing a successful Twitter account
  • “Crypto native” or possess a clear and deep understanding of the crypto twitter ecosystem including the personalities, terminology, trends, and audiences
  • Strong understanding of the English language and grammar. This role will require a decent amount of writing and editing educational content
  • A “get it done” attitude – bias toward action, great collaboration and master disambiguation – constantly pushing toward clarity and delivery
  • Fast learner with a desire to continuously learn and adapt work output on newly learned subjects
  • Communicate effectively and in a structured manner across all mediums
  • Strong project management skills and exceptional attention to detail
  • Desire and passion to go deep in crypto and DeFi

NICE TO HAVES:

  • Experience with Google Analytics/dashboard tools (i.e. Looker, Tableau, Amplitude)
  • Experience with SEO/SEM marketing
  • SQL/python experience

Salary range for this role is $109K - $200K (NY). Compensation subject to experience and location. Published salary bands pursuant to transparency laws, and do not include possible variable compensation such as annual merit increases, bonus eligibility, commission, or equity incentive.