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Marketing and Community Lead

Controverse

Controverse

Marketing & Communications
New York, NY, USA
Posted on Dec 9, 2024

Join Contro and Shape the Future of Fair Markets

At Contro, we believe markets will empower people if they are democratic, liquid, and fair. Contro is a VC-backed blockchain startup revolutionizing digital asset trading markets by prioritizing sustained intent over speed.

Our first product, Debate Markets, combines social finance and prediction markets to foster constructive, skin-in-the-game debates—a groundbreaking application at the intersection of blockchain, finance, and social networks. We’re building more than technology; we’re crafting a narrative to redefine markets, empower communities, and transform the digital landscape.

We’re looking for a Marketing and Community Lead to drive Contro’s narrative, grow its community, and establish its presence as a trailblazer in the blockchain and SocialFi space. This is a chance to combine strategic thinking with hands-on execution to shape how the world sees Contro.

What You'll Do

Strategic Branding and Positioning

  • Develop and refine Contro’s brand narrative to inspire trust, loyalty, and excitement.
  • Build a marketing strategy that balances rational positioning (our value proposition) with emotional branding (the “why” behind our mission).
  • Position Contro as a category-defining innovator in blockchain and decentralized finance.

Community Building and Engagement

  • Grow and nurture vibrant communities across platforms (Twitter, Discord, Telegram).
  • Host and moderate live events such as Twitter Spaces, AMA sessions, and community calls to foster engagement.
  • Cultivate relationships with early adopters and advocates to create organic traction.

Content Creation and Management

  • Create and oversee content pillars: educational content, product updates, thought leadership, and behind-the-scenes insights.
  • Write compelling, platform-tailored copy for Twitter threads, blog posts, and other communications.
  • Develop hooks and viral campaigns that align with Contro’s story and engage crypto-native audiences.

Analytics and Iteration

  • Track key metrics like community growth, engagement rates, and content performance to assess and iterate strategies.
  • Regularly refine messaging based on audience insights and feedback

What You Bring

Experience and Expertise

  • Proven track record in business development and growth, marketing, community building, or related roles, ideally in crypto or fintech.
  • Deep understanding of blockchain, DeFi, and crypto-native platforms like Twitter, Discord, and Telegram.
  • Exceptional storytelling skills with the ability to craft compelling narratives across diverse media.

Skills and Mindset

  • Strategic thinker: You can see the big picture while executing detailed campaigns.
  • Community-first approach: You value and empower people while driving engagement.
  • Creative flair: You know how to create viral, memorable content that connects with crypto-native audiences.
  • Data-driven: You leverage analytics to refine strategies and maximize impact.

Bonus Points

  • Established relationships with crypto thought leaders.
  • BD experience.
  • Growth hacking experience.

Why Join Contro?

  • Impact: Define how Contro is perceived and adopted by the world.
  • Ownership: Lead and shape a critical function in a fast-growing startup.
  • Compensation: Competitive salary with significant upside in tokens/equity.
  • Innovation: Work at the cutting edge of blockchain, DeFi, and SocialFi.
  • Flexibility: Remote-first culture with occasional retreats for deep work and team bonding.