User Acquisition Specialist
CCP Games
Marketing & Communications
Reykjavík, Iceland
Posted on Feb 25, 2026
CCP Games is looking for a User Acquisition Specialist to join our Marketing Growth team in the Reykjavík studio!
At CCP Games, our vision is to build lasting and impactful virtual worlds. To achieve that across our portfolio of IPs, we need players - so they can connect, compete, collaborate, and help our games thrive long-term.
As part of the Marketing Growth team, the User Acquisition Specialist supports the execution and optimization of paid marketing campaigns that bring new players into our games and re-engage existing ones. Working closely with Marketing, Analytics, and Product teams, you’ll help ensure our campaigns are data-driven, efficient, and continuously improving.
This is a great opportunity for someone who loves working with data, testing new ideas, and seeing measurable impact.
- Application Deadline
- March 11, 2026
- Department
- Marketing
- Employment Type
- Permanent - Full Time
- Location
- Reykjavík
- Workplace type
- Hybrid
Your Responsibilities:
- Support the setup, execution, and day-to-day management of user acquisition and reactivation campaigns across paid channels.
- Monitor campaign performance and assist with optimization to improve key metrics such as CPI, CPA, ROAS, and retention.
- Prepare performance reports and summarize insights for internal stakeholders.
- Assist in running experiments and implementing improvements across audiences, creatives, bidding strategies, and channels.
- Leverage AI-powered tools to improve campaign efficiency, creative testing, reporting workflows, and insight generation.
- Work with Analytics to ensure accurate tracking and data integrity.
- Collaborate with creative, marketing, and product teams to align campaigns with game updates and business priorities.
- Stay informed about industry trends, platform updates, and emerging AI capabilities in marketing technology.
Your Profile:
- 1-3 years of experience in digital marketing, performance marketing, or user acquisition.
- Hands-on experience with at least one major ad platform (Google Ads, Meta Ads Manager, TikTok, Reddit, X, or similar).
- Basic understanding of attribution, tracking, and campaign measurement principles.
- Analytical mindset, comfortable working with performance data, Excel spreadsheets, key marketing metrics (CPI, CPA, ROAS, retention) and web analytics tools (e.g. Google Analytics).
- Growth mindset with a positive, solutions-oriented approach to testing, learning and performance optimization.
- Clear and effective communicator who can build strong working relationships across teams and translate data insights for different audiences (creative, product, analytics, leadership).
- Experience in gaming, product-led SaaS or mobile app marketing is a plus.
What We Can Offer You:
- The challenge of working on ambitious projects with amazingly smart and creative co-workers.
- A multicultural work environment that encourages growth, creativity and innovation.
- Double work station setup and flexible work environment.
- An active fun division that hosts regular events.
- An excellent canteen that offers a weekly breakfast and lunch menu as well as drinks and snacks.
- Discretionary quarterly and annual performance sharing plan.
- Annual sports grant.
- A mobile phone as well as a mobile usage package.
- Home internet.
- A conditional monthly transportation grant.
- Work environment that focuses on employee well-being.
- On-site doctor, free of charge as well as other on-site services at a discounted price.
Please submit your application in English.
About CCP Games
CCP Games is an innovative company in the field of interactive entertainment, established in 1997 in Reykjavik, Iceland. The company gained worldwide recognition and numerous awards with the launch of their flagship product, EVE Online, in May 2003. Since then, CCP has been dedicated to developing cutting-edge games that push boundaries and break new ground. CCP believes that games are virtual realities, offering unrivaled experiences and true human interaction. The company values respect, dialogue, interaction, and cooperation, fostering a unique environment for employees and players alike. This approach enhances the quality of their products and creates a challenging and inspiring space for talent to flourish. As a Pearl Abyss company since 2019, CCP continues to prioritize innovation and is at the forefront of pioneering work in virtual reality. They envision virtual reality playing an increasingly significant role in gaming and beyond in the future. Choose CCP Games for immersive virtual reality experiences, empowering players with freedom, choice, and success.
Our Hiring Process
Stage 1:
Screening Call
Stage 2:
Hiring Manager Interview
Stage 3:
Assessments
Stage 4:
Discipline Interview
If you don't see any roles you want to apply for now, you can register your interest to allow us to contact you when a suitable role meeting your criteria comes along.