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Head of Marketing



Marketing & Communications
Makati, Metro Manila, Philippines
Posted on Friday, June 7, 2024

As the Head of Marketing, you will develop and execute a comprehensive marketing strategy that aligns with our company’s vision and goals. You will lead a team of marketing professionals, manage marketing budgets, and collaborate with cross-functional teams to promote our products and services. Your deep understanding of the web3 ecosystem and proven marketing expertise will be crucial in driving brand awareness, user acquisition, and community engagement.

Key Responsibilities:

  1. Strategy Development: Develop and implement a cohesive marketing strategy encompassing brand positioning, user acquisition, retention, and community engagement.
  2. Team Leadership: Lead, mentor, and manage a team of marketing professionals, ensuring alignment with company objectives and fostering a collaborative and innovative work environment.
  3. Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns, including digital, social media, content marketing, influencer partnerships, events, and PR.
  4. Content Creation: Oversee the creation of high-quality, compelling content that educates and engages our target audience, including blog posts, whitepapers, videos, and social media updates.
  5. Community Building: Develop and implement strategies to grow and engage our community across various platforms, including Discord, Telegram, Twitter, and other relevant channels.
  6. Token Price Management: Collaborate with the finance and product teams to develop and execute marketing strategies that positively influence the token price through effective communication and market positioning.
  7. Partnerships: Identify and establish strategic partnerships with influencers, media outlets, and other stakeholders in the web3 space to enhance our brand visibility and reach.
  8. Analytics and Reporting: Utilize data-driven insights to measure and optimize the performance of marketing initiatives. Prepare and present regular reports to the executive team.
  9. Market Research: Stay up-to-date with industry trends, competitor activities, and emerging technologies to ensure our marketing strategies are innovative and competitive.
  10. Market Sentiment Analysis: Monitor and analyze market sentiment to inform marketing strategies that positively impact token prices. Use data and insights to be proactive and responsive to market trends.